MAKE IT YOURS
Lot Nr. 1 Dark Blue Rinse after 2 years
From time to time we receive emails from customers asking about a garment that has been damaged or become worn in particular ways. Questions range from how to minimize pilling on knitwear to how chinos and jeans should fade. We learn a lot from these questions, but our main takeaway is that there is a common concern about ageing in garments. We therefore thought it might be a good idea to talk a little about our point of view and the thinking that goes into a rubato garment.
We strive to make the go-to pieces that you reach for every day. The stuff that makes you feel slightly special without being able to point out why; that becomes a trusted companion and only gets better with age. To do that we make our garments from high quality materials, with great attention to detail, and without any pre-distressing or excessive washing to make them feel ‘pre-loved’ straight out of the box.
Our firm belief is that a piece of clothing is nothing without its wearer. You need to make it yours. You must wear it, wash it and experience things in it before it can become that trusted friend. In the process the piece of clothing is going to develop a patina. A sweater is going to wear at the elbows, no matter how high the quality. A pair of chinos is going to start to fade and wrinkle, no matter how strong the fabric. But in this lies the beauty. The garment becomes an extension of its wearer, starts to develop that ‘fingerprint’ that is unique to every person. It is transformed. Garments are like people – they’re a little more interesting when they’ve seen and experienced things.